Reed Krakoff announced this week that the former Yves Saint Laurent Global Communications Director, Siddhartha Shukla, will be joining the brand’s team as the first Vice President of Marketing.
Before working for five years at YSL, Shukla, a 2000 Yale graduate, worked at Gucci as PR Director for some six years. He will be working directly under Valérie Hermann, the current Reed Krakoff CEO, whom he met and worked very closely with at YSL.
Shukla’s new position will include overseeing special events, press and marketing. A fashion industry favorite, we’re very excited to see what Shukla has in store for Reed Krakoff.