Image: Luxury Insider
In the ballroom of the JW Marriot in Hong Kong, La Prairie debuted a new cosmetic line called Cellular Power Charge Night, designed as a nighttime anti-aging solution.
Coming off the heels of the successful Cellular Power Infusion line, created for daytime use, La Prairie debuted their new line of restorative cream with the launch of Cellular Power Charge Night during an evening event at the JW Marriot in Hong Kong.
Victor Hew, Managing Director of La Prairie, Yvonne Chan, Vice President of DKSH, and Noelle Cheng, Brand Director of La Prairie, gave a presentation during the unveiling ceremony. Attendees at the launch included friends and celebrities such as Joyce Lee, Helen Rong, Michelle Li and Monica Chan.
The entire event was designed around the silver and blue palette of the new product and featured a performance by dancers and a harpist. Guests also enjoyed hor d’oeuvres and dinner, a 3D video experience showcasing key innovations from La Prairie and samples of the new product.
Source: Luxury Insider