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Glenfiddich Whiskey Sold For Record $94,000 At Charity Event Hosted by Adrian Grenier

An extremely rare bottle of Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, sold at auction last night for a record- breaking $94,000. The bottle of Glenfiddich Janet Sheed Roberts Reserve, one of only 11 bottles in the world, shattered the record for the most expensive bottle of whisky ever sold at auction. The evening, held on New York’s Liberty Island, was hosted by famed actor and environmentalist Adrian Grenier.

This extremely rare whisky was created to commemorate the 110th birthday of Janet Sheed Roberts, granddaughter of Glenfiddich founder William Grant in late 2011. This offering has quickly established itself as the benchmark for fine and rare whiskies, with Bottle #1 fetching an unprecedented  $72,630 at auction in the UK in December 2011.

Proceeds of the auction gala will benefit SHFT Initiatives which is a sustainability-focused charity founded by film producer Peter Glatzer and Grenier. Its mission is to develop creative solutions to improve the health of individuals, communities, and the environment at large through the intersection of commerce, art & design, and communication. Like Glenfiddich, SHFT Initiatives is fully devoted to supporting sustainable business practices, as well as the artists, innovators and pioneers of tomorrow, whose dreams may one day have a profound impact on our world.

The event was co-hosted by Glenfiddich Malt Master Brian Kinsman who travelled from Scotland to oversee this auspicious occasion and kick off the brand’s year-long 125th Anniversary celebration.

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New York February / March 2014
New York February / March 2014