Gucci’s Creative Director Frida Giannini has chosen Charlotte Casiraghi, the granddaughter of Princess Grace Kelly and daughter of Princess Caroline of Monaco, as the face of the new Gucci campaign, “Forever Now”.
The new campaign is described to be uniquely equestrian-inspired. “Over the last two years I have had the pleasure and privilegeto get to know Charlotte through our shared passion for horses. She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Frida Giannini explains.
Photographer Peter Lindbergh shot the ad in a stable, and we think Charlotte looks utterly graceful.