British Airways is launching an exclusive airline themed pop-up venue inside a plane cabin called “Flight BA2012” to celebrate the British talent that will be taking part in the London 2012 Olympic and Paralympic Games.
Designed to recreate a flying experience, BA2012 will be open on select weekdays from April 4 – 17. The three-in-one art gallery, cinema and dining lounge will debut on Shoreditch High Street and visitors can sample the airline’s new “Olympics-inspired menu” created by Simon Hulstone.
Frank van der Post, British Airways managing director of brands and customer experience said, “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”
British Airways is the official airline of the London 2012 Games. BA2012 will be open on April 4, 5, 10, 11, 12, 13, 16 and 17. Bookings can be made through British Airways’ Facebook page and tickets are £50.