Boggi, the renowned Italian menswear and lifestyle brand, has launched their Spring Summer 2012 Collection characterised by a variety of fabrics, textures and warm earthy hues. Natural and noble fibers such as mohair, wool with a high yarn count, cotton and linens are used to create this season’s casual yet elegant attire.
Selected and purchased from the best woolen mills of Biella, Boggi offers customers a variety of contemporary items for a modern and sleek look. The Blue Label offers a wide range of classical wear ranging from the more formal fabrics such as pinstripes gessati to the blended “Prince of Wales” and Micro-structured weaves. The colors range from gray and blue to light turquoise with a fine touch of brown tobacco. The most prominent theme in the collection is the innovative fabric treatment known as “spray dyed” yarn dyeing giving off a mottled washed and linen-like appearance. The Black Label features dry fits which silhouette the male body. The garments, strictly made in stretch fabrics, enhance comfort and flexibility with he ties are made with a 7 CM spade. A contemporary line suited to customers keen to follow the latest trends, it offers wear suitable for both the day and the night. As for the Resort Collection, four themes are to be found among these garments: nautical, cotton-linen, chambray / denim and the urban sportswear. Largely made for wear at sea, this collection features garments made with ribbons, embroidery and patches. In addition to the trim, the look is further strengthened by the presence of the Italian flag, which is placed behind the neck of several polos and shirts. Color combinations of white and gray provide an elegant feel to the T-shirts which the swimwear showcases micro designs and soft blended colors giving off a more sophisticated look.
The latest collection is available at the following Boggi boutiques in the Middle East: Taj Mal, Amman, Jordan; Marina Mall, Kuwait City, Kuwait; Avenues, Kuwait City, Kuwait; Abu Dhabi Mall, Abu Dhabi, UAE; Dubai Festival City, Dubai, UAE; Landmark Mall, Doha, Qatar; Villagio, Doha, Qatar; Beirut Souks, Beirut, Lebanon; Le Mall Sin EL Fil, Beirut, Lebanon; Bahrian City Centre, Manama, Bahrain and will soon be coming to The Dubai Mall, Dubai, UAE.