Courvoisier has announced it’s newly launched brand C by Courvoisier has teamed up with Shaquille O’Neal, marking the first time Shaq a basketball player, actor, rapper, TV host, mixed martial artist (Shaq-Fu) to name a few, has partnered with a spirits brand. The new cognac will be the official sponsor of Shaq’s upcoming nationwide All-Star Comedy Jam Tour.
Along with an onstage presence on the tour, C by Courvoisier will host VIP after parties as well as providing consumers with exclusive access to tour videos on the Courvoisier Facebook page and YouTube channel.
C by Courvoisier is an edgy bold spirit but it still has the smooth taste found in cognacs. This edginess goes hand in hand with Shaq, who throughout his career shook things up, and his fiery comedy team.
The All-Star Comedy Jam will tour across the United States all year and stop at 20 cities such as New York, Miami, Los Angeles and Chicago for more information on the tour or to purchase tickets, you can visit http://www.shaqallstarcomedyjam.com/
Costing around $35, C by Courvoisier hit shelves Feb. 1 nationwide. http://courvoisier.com/us/ has more information on Courvoisier and its newest launch.