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Fashion designer and Chanel creative director Karl Lagerfeld has directed a short silent film for the fashion house featuring Alice Dellal to promote the new Chanel Boy handbag collection.
Dubbed “My New Friend Boy,” the short film comes on the heels of the massive success of silent movie “The Artist”. The short film features British model/rocker Alice Dellal dramatically dressed on a quest for a Boy bag with the only sound coming from dramatic piano music.
Chanel released the short film to promote their new Boy handbag collection and Dellal adds a touch of rock & roll to the campaign, with dreadlocks combined with her signature ripped tights and leather outfit.
The new line of Chanel handbags are based on a hunting cartridge style originally carried by Coco Chanel herself. The Chanel Boy bags are made to embody the androgynous charm the designer was known for.
Karl Lagerfeld said, “Chanel used man’s underwear to make dresses; she had this boyish attitude, in fact it is the very spirit of Chanel. She got it from Boy Capel, the great love of her life, which, incidentally, explains why the new bag is called the Boy Chanel.”
Available in a pared-down palette of red, grey and ivory, the glazed calfskin clutches, purses and totes range from $2500 to $4300.