What could be better than getting a love note from a stranger on Valentine’s Day? Having it delivered by cupid.
On Valentine’s Day, Juicy Couture’s “Couture Cupids” passed out love notes written by strangers to people in New York and Miami. Recipients could then take their note to a Juicy Couture store to receive a special goodie bag.
Guests staying at 60 Thompson in Soho and Hotel Victor in South Beach wrote the notes before Valentine’s Day. For each card written, Juicy Couture donated $1 to loveisrespect.org, a Website that brings together The National Dating Abuse Helpline and Break the Cycle.