Haute Time: Metallic Watch Sales Soar

Previous PostHaute 100 Los Angeles Update: Ron Howard, Brian Grazer Move for Imagine Entertainment to Option Vamp Rights
Next PostHaute Time: Google Being Sued By Montblanc For Misleading Adverts

The Federation of the Swiss Watch Industry (FHS) has revealed a rise in demand for bi-metallic watches following a sharp increase in export sales. The FHS stated that along with the persistent rise in demand for gold timepieces, bi-metallic watches are showing the same trend. Demand has heightened the overall performance of the Swiss watch exports, increasing 16% by the end of 2011.

The trend for bi-metallic watches is also on the increase in the UK. WatchPro has been talking to a number of Swiss watch retailers and brands in the UK to find out how the sales of multi-metal timepieces have done and the news supports the latest export figures. The most popular styles at Citizen have been two-tone watches with a blending of steel and rose gold plate. While there has been a rise in bi-metallic sales, it has been hard to pin this to a particular brand, rose gold appears to be the metal of choice, matched with steel or yellow gold.

READ THE FULL ARTICLE ON HAUTETIME.COM

connect with haute living National
View All
Loader