On Thursday NBA All Star and Olympic Gold Medalist, Deron Williams of The New Jersey Nets joined forces with men’s apparel company Bonobos at CATCH Rooftop February 2 to announce a new partnership, the Bonobos Better-Fitting Foundation Suit Collection.
Guests nibbled on small bites, sipped wine and cocktails and posed for goody Intagram photos while checking out the new line of suits from the brand.
Williams, who has been a long time fan of the brand approached Bonobos with the idea of first working together, his first collaboration with an clothing company. Williams gravitated towards Bonobos because of the classic subtle style, not to mention he always had a hard time finding well-fitting suits with his athletic body.
The Bonobos Foundation Suits offer the luxurious feel of a high-end tailored fit with the flexibility of shopping for separates. The suits offer a made-to-measure feel available off the rack that work for a range of body types. Known for eliminating “khaki diaper butt”, Bonobos pants are designed with a curved waistband, medium rise and tailored thigh that is neither too restricting nor too baggy. Like most classic suiting, the pants come with a 37-inch inseam so that wearers can achieve the perfect break for their height.
Bonobos’ suit jacket is slightly tapered through the body for a slimming but not too tight feel. The modern fit has a slimmer silhouette that is flattering on smaller builds yet relaxed enough through the waist to avoid cinching on larger frames. The two-and-half-inch lapel is narrower in style to work with both classic and skinny tie options and includes pick stitch detailing. In addition, the Bemberg lined jacket features contrast pattern binding, adding Bonobos’ signature pop of color. Jackets come in both long and regular options and feature a double vent for easy tailoring if needed.
But not only is Deron helping other men look stylish in suits- the partnership benefits The Point of Hope Foundation, founded by Williams and his wife Amy. Working closely together on style-centric projects over the next few months, Bonobos and Williams will raise awareness and funding for Point of Hope, a program the Williams’ founded to support at-risk children by elevating their lives through educational and recreational programs. Upcoming projects will utilize Williams’ personal style and fashion influence in a number of unique initiatives including curating a cyber pop-up shop, to jumping in the designer’s seat to create limited edition apparel, and even hosting a web-series to answer style questions from fans. These collaborations will be the first of their kind for both the premium men’s brand and the professional basketball player with a portion of the proceeds donated to the Point of Hope foundation.
“I’ve been following Bonobos for years and love what they’re doing both from a fashion and charitable perspective so I couldn’t have picked a better teammate, to support my foundation,” Williams says. “I’m thrilled for the opportunity to enter the fashion arena and to share my style point of view with both the brand and my fans.”
Bonobos also announced the start of the Bonobos Guides, where suit shoppers can now come into the NYC store to make a one-on-one free appointment, get all of their sizes and place orders to be delivered the following day.