Therapy Reinvented at the W SoBe

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With a mélange of luxury salons and spas on South Beach, it’s hard to decipher which one’s haute and which one’s, well, not.

Enter Pure Therapy/Warren Tricomi at the W South Beach Hotel.

Warren Tricomi was initially a business venture between hair care legends Joel Warren and Edward Tricomi, and third party partner Roxana Pintilie. Both Warren and Tricomi earned respective fame for their expertise in hair styling, and for mastering the art of hair coloring. “Exceptional color should create movement, and add texture and shine,” said Warren.

Warren Tricomi brought their lucrative hair care business down to South Beach one year ago, when they partnered with entrepreneurs and dynamic design couple, Stacy Josloff and Evan Kaye. Josloff and Kaye combined their experience in retail (they previously had a boutique at the Gansevoort hotel) with the talented likes of Warren Tricomi, and created Miami’s one-stop-shop for all things indulgent. The brainchild of the two was appropriately named Pure Therapy.

Pure Therapy is arguably one of the best locations to find items such as designer shades from Tom Ford, fabulous baubles from Chrome Hearts and Citrine By the Stones, and super-sexy bikinis from Inca (Josloff’s line of designer swimwear). While Josloff is the brains of both the Inca and Pure Therapy operations, Kaye carries out the exceptional salon experience that is found at Warren Tricomi. It seems that in business and life, the pair know a thing or two about balance and finding unparalleled success.

And since we at Haute Living provide our readers with the best insider information, we have two names to share with you: Oren Lankri and Michael Caracciolo  (two of the best stylists at the salon.)

W South Beach

2201 Collins Avenue

Miami Beach, FL 33139

Hotel: 305.938.3000

Store: 305.673.9170

Salon: 305.673.9190

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