“Breguet evokes a genuine fascination through its capacity for innovation. The philosophy is entirely in tune with my vision of fine watchmaking: its ability to push the boundaries of horological construction, blending aesthetics with mechanical constraints, makes it a full-fledged art in its own right.” –Marc A. Hayek, President and CEO of Montres Breguet SA
What makes Breguet an iconic brand, according to Michael Nelson, the Brand President in North America, is the “incredible design and unmatched craftsmanship” in each piece. Breguet recently opened the doors to its 4th US boutique in Bal Harbour, making this the 3rd store opening in just one year. Breguet’s presence in Bal Harbour is only natural, seeing as how the mall’s expertly curated selection of shops coincides with Breguet’s standard of excellence. “If you’re in Bal Harbour, you are a serious player in luxury goods,” said Nelson, as he gave us a tour of the new Bal Harbour outpost, one that the brand anticipates to be the most profitable per-square-foot.