The cutting edge, and always super-luxe Porsche Design Group is opening its largest store in the world, right in SoHo. The brand–which is all over Europe, Asia, and the Middle East but steadily expanding its presence in the U.S., opened the doors to its second installment in NYC this week. The phenomenal new flagship will truly epitomize luxury both by virtue of product and shopping experience.
With this landmark shop comes a unique shopping experience: A specially designed wall that will showcase the brand’s rich history, since its inception in 1972. There will be a separate section in the store for watches, an exclusive VIP shopping area and even a lounge where customers can see the intricate process of the Porsche Design products being brought to life on an LCD screen.
The new store will offer a large variety of Porsche Design products including luggage, their signature aviator eyewear, watches, jewelry, smoking accessories, mobile phone accessories and writing tools. Also, the Porsche Design Fashion Collections for men and women, which includes the collection of handmade leather jackets, premium jeans and outerwear, and the exclusive SoHo Collection will be for purchase in the monster store.