When the Professional Bull Riders return to Madison Square Garden this weekend, they will be outfitted in the leading equestrian footwear and apparel company in the world, Ariat.
The recently signed a multi-year extension secures the Ariat International, Inc. as the Official Boot Partner of the PBR. Ariat also sponsors PBR riders, including three-time World Champion Adriano Moraes, 10-time World Finals qualifier Wiley Petersen, Cody Ford and Cord McCoy, who was a runner-up on the CBS hit “The Amazing Race” along with his brother Jet.
For the sixth straight year, The Professional Bull Riders event will take place at the Garden Friday, January 6th-Sunday, January 8th. It’s the season opener of the elite Built Ford Tough Series, with the Top 40 bull riders in the world.