On Wednesday Dec 14 hot new line Per-fékt Beauty hosted an exclusive special holiday event at Times Sqaure’s new swanky Sanctuary Hotel.
Guests at the event were able to meet with CEO and founder of Per-fekt Richard Anderson while nibbling on bites and sipping cocktails and test out all the amazing products in the line, a favorite of A-Listers such as Blake Lively, Jennifer Hudson, Reese Witherspoon, David and Victoria Beckham, Rihanna, Kate Hudson, Kim Kardashian, Megan Fox and Kelly Ripa.
Anderson spent years skillfully designing essential beauty products with cutting-edge ingredients that can instantly perfect the skin, body, eyes, cheeks, brows, lips and lashes, all without the weight or heaviness of traditional makeup. It’s an indispensable concept that has redefined today’s daily beauty regimens.
“I design each product to save time and money, to be quick and easy to apply with Smart Color TechnologyTM, and to be multi-functional with anti-aging benefits to meet the needs of modern women,” states Anderson.
Highlights of the line includes:
BODY PERFECTION GEL
This advanced multi-use formula deeply moisturizes and smoothes skin while adding flawless color and natural radiance for a perfect appearance. A beauty editor favorite, this body perfection gel instantly retexturizes the look of your skin, leaving it with a smooth airbrushed, sun-kissed glow.
The body perfection gel is a luxurious gel- to-powder formulation that glides on effortlessly to instantly tone and enhance the appearance of your legs, décolleté and arms, or anywhere on the body that needs to be picture “per-fekt.” It instantly reduces the appearance of skin dryness, unsightly scars, bruises, uneven skin tone, redness, self tanner streaks, varicose veins, cellulite and stretch marks. Your skin not only feels like silky satin, but it looks flawless, supple and smooth.
BROW PERFECTION GEL
If you have dreamed of gorgeously groomed brows, but have trouble mastering the art of precision or don’t have time to invest in the practice, now you can literally take your eyebrows from flat to fierce in a matter of seconds with the revolutionary new brow perfection gel.
The latest in eyebrow technology, an innovative formula that requires only a quick swipe of the silky smooth tinted color gel to immediately boost the appearance of brows, offering a natural-looking and easy alternative to noticeable brow pencils, powders and uncomfortable sealants and waxes. This breakthrough multi- tasking brow tool glides on smoothly with the built-in brush applicator to condition, tint, protect and tame unruly brows. For thin, sparse brows, the smudge-resistant, water- resistant and sweat-resistant gel makes brows appear thicker and fuller without flaking or fading.
CHEEK PERFECTION GEL
Formulated with Smart Color TechnologyTM, cheek perfection gel creates the “per-fekt” match for every skin tone. This product is today’s fresh, natural-looking alternative to cream or powder blushes, bronzer, and cheek stains which can often look overdone, uneven or spotty.
“While creating cheek perfection gel I discovered one of the top five things men dislike about women’s makeup is too much blush,” claims Anderson. “Cheek perfection gel is the perfect solution, providing either a natural, soft sun- kissed glow, or a flushed ‘I just ran around the block’ look.”
EYE PERFECTION GEL
This antioxidant and vitamin- enriched, multi-tasking, modern gel-mousse glides on effortlessly to instantly leave the eye area with a smooth, airbrushed finish.
Unlike any other eye treatment available, this product is exclusively designed with a palladium tip applicator that creates a natural cooling sensation to “per-fekt” 360-degrees around the entire eye area, even in the hard to reach space between the nose and inner corner of the eyes.
Under the eyes, the cooling palladium tip applicator combined with refreshing Cucumber Extract helps to reduce the appearance of puffy, tired looking eyes. Additionally, the light reflecting tint eliminates the appearance of dark shadows. On the lid, eye perfection gel decreases redness and doubles as an eye shadow primer, helping to keep your eye shadow on longer
more, eye perfection gel is appearance of fine lines and
Eye perfection gel targets fine outside in. From the inside out, Hyaluronic Microspheres hydrate the skin and help firm and improve skin’s elasticity while Peptides help to stimulate the production of collagen. From the outside in, Dimethicone instantly smoothes the surface of the skin to reduce superficial expression lines and wrinkles.
Per-fékt’s collection of innovative products can be found in the at Sephora, Henri Bendel, New Beauty @ Fred Segal (Santa Monica), Apothia Fred Segal (Melrose), online and internationally at Harvey Nichols in the U.K.