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Johnnie Walker Blue Label and Porsche Design Introduce The Private Bar

If you’re looking for the perfect gift for someone in your life who loves whiskey and supercars, Johnnie Walker Blue Label and Porsche Design Studio have you covered. The two companies joined forces to create The Private Bar.

The Private Bar has been making its rounds at airports around the world and has finally landed in Los Angles International Airport along with other gifts from the luxury duo. The Private Bar is just that: a private bar. Super-sleek and measuring over 2 meters in height, it is designed by Porsche Design Studio and holds fine spirits from Johnnie Walker Blue Label. It features a stunning brushed stainless steel exterior combined with textures of Australian lace wood and shagreen leather. It opens using motion sensors to reveal the expensive spirits and four crystal glasses. Four additional crystal glasses sit within a hidden chilled compartment that also houses a crystal ice bucket, stainless steel tongs and a crystal jug of iced water. The Private Bar is priced at $156,000.

Other gifts for men in the collection include the Cube, the Mini Cube and the Chiller. The Cube is similar to the Private Bar, only smaller and includes an ice chiller, stainless steel tongs and four branded crystal glasses.

The Mini Cube is a small portable bar made for people on the move. It is a compact monogrammed box that includes an ice chiller, stainless steel tongs, a pair of bespoke Blue Label crystal glasses and a bottle of Blue Label. It is designed only for travel retail.

The Chiller is a single bottle of the ultra-premium Scotch. The design of the Chiller copies that of the label itself.

Source: Elite Choice

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New York February / March 2014
New York February / March 2014