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Haute Event: smart USA’s “Unholiday” Party

Daimler automotive group’s smart USA hosted a special unholiday event Tuesday, Decemeber 13th at The Gutter in Brooklyn.

The party started at 7pm with bites such as sliders and candied apples, an open bar and rockin music.

Highlight of the night was the fierce bowling competition for 48 contestants that came with surprise twist after the first game: the bowler with the LOWEST score, Lan Truong (of Bust Magazine) was declared the un-winner, with $5000 donated to the Conservation Fund in her name.

The company also showcased two limited edition holiday smart vehicles, created via smart’s Expressions Program. One featured a holiday wrapping paper design while the other featured actual “Dear Santa” letters from the nursery school children at Hillsdale United Nursery School in New Jersey.

Not only did party-goers leave with gift bags containing smart car bowling shirst but were taken back to Manhatten from Williamsburg in rides provided by smart + Mercedes-Benz.

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New York February / March 2014
New York February / March 2014