Last night on December 6th, 2011 Pirelli brought out international taste-makers, socialites, entertainers and more to celebrate the launch of the new Pirelli calender. Pirelli & Pirelli Chairman, Marco Tronchetti Provera, celebrated the global launch of the 2012 Pirelli Calendar by Mario Sorrenti at the Park Avenue Armory. Actress Julianne Moore participated as the gala’s Master of Ceremonies followed by Italian tenor Andrea Bocelli’s breathtaking performance only to be capped of by an after party set spun by DJ Samantha Ronson.
Guests including Adrien Brody, Valentino Garavani, Sean Avery, Harry Peccinotti, Peter and Nejma Beard, Hans Feurer, Natasha Poly, Isabeli Fontana, Joan Smalls, Margareth Madé, Rinko Kikuchi, Malgosia Bela,Cornelia Guest, Theophilus London, Amy Sacco, Julian Schnabel and Rula Jebreal, Lola Schnabel, Stella Schnabel, Craig McDean, Francesca Sorrenti, Vanina Sorrenti, Mary Frey, Lady Liliana Cavendish, Eva & Michael Chow, Alice St. Clair Erskine, Cynthia Rowley and Bill Powers, Jean Pigozzi, Lauren Remington Platt, Andres Serrano and Irina Movmyga, Stavros Niarchos Jr., Jessica Hart, Tom Sachs and Sarah Hoover, John Elkann, Franca Sozzani, Li Xin, Scott Campbell, Julie Macklowe, Zani Gugelmann, Jim Gold, Carlos Souza, Vera Wang, Eve Therond, Miranda Brooks and Bastain Hallard, Anthony Edwards and Jeanine Lobell, Ellen Von Unwerth, Waris Ahluwalia, Allison Sarofim, Shala Monroque, Johan Lindeberg, Genevieve Jones, Glenn O’Brien and Gina Nanni, Lisa Marie Fernandez, Ales Blaum, Lisa Anastos, Keith and Inga Rubenstein, Pascal Dangin and Victoria Bartlett also enjoyed a delicious meal catered by Olivier Cheng.
The gala unveiled the 39th issue of “The Cal” shot by Mario Sorrenti, the first Italian photographer to have shot the calendar.