Versace for H&M Launches in Dubai

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On 17 November, after much anticipation, the Versace collection for H&M launched worldwide.  The collection is now available at the Dubai Mall, Mall of the Emirates, on-line and at around 300 stores across the globe. The line debuted at a major fashion show in New York on 8 November and was attended by several celebrities, along with performances by Prince and Nicky Minaj.

The new collection boasts pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace went back to the archives to bring some Versace classics to
a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on
sharp tailoring. This is also the first time an H&M designer collaboration includes homeware pieces reflecting
Versace’s influential home designs.

“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as
well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and
daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” Donatella Versace.

“Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints
and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s
collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M
we’ve got the essence of Versace,” said Margareta van den Bosch, creative advisor at H&M.

Versace’s collection for H&M includes many of Versace’s iconic designs. For women, a classic black silk crepe dress
has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning
in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short
metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic
Greek motifs.

Versace for H&M is now available at Mall of the Emirates and The Dubai Mall.

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