Scotch brand The Macallan is showing bare bones.
Perhaps the scotchmaker has caught Art Basel fever, or maybe it is capitalizing on the fact that X-ray images are inherently cool. Either way The Macallan has teamed up with world-renowned X-ray photographer Nick Veasey to collaborate on an intriguing and artistic campaign for their Single Malt Scotch. To celebrate this marriage between scotch and all things artistically see-thru, The Macallan will be hosting a private party during Art Basel Miami Beach.
The soiree of interest will be held at The Raleigh Hotel on Dec. 2 from 9 P.M. to midnight. DJ Mike Nouveau will be responsible for pumping up the Scotch infused crowd. The event is VIP all the way; strictly invitation-only