On Gossamer bras and lingerie were once a staple in every girl’s top drawer. One of the brand’s founders, Hayley Denman, now spends her time focusing on her line of jewelry, Hayley Style Rocks. Hayley is a Miami native, whose signature style combines attitude with sophistication. Layered over a t-shirt by day, or with a LBD by night, Hayley’s “rocks” are the ultimate representation of Miami style: “natural and confident.” Hayley focuses first and foremost on her customer, always considering what makes women both look and feel beautiful. Through the use of precious and semi-precious stones, each Hayley Style rock leaves her devoted clients feeling just as one-of-a-kind as her pieces are.
RA: What was the concept behind On Gossamer?
HD: We wanted to give the American market beautiful European style lingerie without the expensive price tag.  On Gossamer was known for it’s beautiful shear fabrics.  On gossamer was a very innovative lingerie company because of styling as well as fabrication.
RA: How did you, your sister, and your mother come up with it?
HD: My mother was the creator of the brand. Â She always loved beautiful lingerie. Â My sister and I joined her a year later. Â I built the brand through merchandising and sales.
RA: How did your success in intimate apparel help guide you when you entered a new market in jewelry?
HD: I was in the high end wholesale business for 17 years. Â I had experience with the buyers. Â I was able to make women feel beautiful on the inside with the lingerie and now with the jewelry I can do it on the outside. Â Women like to feel beautiful and I love to make them look beautiful.
RA: How would you define Hayley Style Rocks? Who is your customer?
HD: My clients are women who want a sense of cool style. Â The women who like my jewelry have a sense of fashion and want to wear what is the next best thing. Â I believe I am ahead of the curve in design. My clients wear Hayley Style as their fun every day jewelry. Â They travel with it and enjoy it. Â The Bulgari and Tiffany is locked up in the vault and they live with my pieces.
RA: Who are some of your favorite designers/brands?
HD: Chanel is the ultimate in classic beauty. For design innovation I love Plein Sud.
RA: If you could “drench” any one celebrity in Hayley Style Rocks, who would it be?
HD: I have adorned several celebrities in my rocks. Â I would love to style Kate Hudson.
RA: Where is Hayley Style Rocks sold?
HD: The Four Season’s Hawaii ,Select  Ritz Carlton,  Rose Ark, Ida and Harry at the Fontainebleau, and Montage hotels
RA: Define your style in one word.
HD: Chic.
RA: How has living in Miami influenced you as a designer?
HD: I think living in Miami has allowed me to be innovative in design. I design for our beautiful climate without being influenced by what others may be doing in a big city like NY.
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