The world’s first ever 24 hour runway show will be taking place in Miami. Sponsored by Cotton, it will be the world’s longest fashion ever- lasting 24 hours. Cotton did a nationwide search looking for a regular, everyday individual with excellent personal style to represent them. They settled on Samantha Cerny to represent “Effortless Bohemian” based on her cotton versatility in regular everyday life and her striking personality.
Samantha Cerny is pictured here.
The event will be hosted by hosted by Guliana Rancic of E! News and E!’s Fashion Police, Michael Yo, Cindy Taylor, Scott Evans and Carla Fisher. Winners will have all expenses paid for accommodations and will also receive $350. The winner and additional guests will be front and center for special appearances by Bill Rancic and performances by DJ Irie, DJ Ross One, DJ Joe Maz, Aulden Brown and Juan Mejia.Designers have made cotton a premiere fabric choice in their collections and this show will represent the versatility and love for the fabric of choice for Spring 2012- Cotton.
Cost: No charge, it will be free to the public