BMW’s new i brand may just be the closest connotation to an oil free society to date – closer than any other developments within the auto industry. The German carmaker from Bavaria has made concerted efforts to showcase the global intentions of the brand, clearly pinpointing their mission statement. I personally witnessed the BMW i recently at the Frankfurt Auto Show and on billboards around the world. Equating to “sustainable vehicles and mobility solutions” the brand is not only sexy, it’s innovative.
BMW’s new i brand may just be the closest connotation to an oil free society to date – closer than any other developments within the auto industry. The German carmaker from Bavaria has made concerted efforts to showcase the global intentions of the brand, clearly pinpointing their mission statement. I personally witnessed the BMW i recently at the Frankfurt Auto Show and on billboards around the world. Equating to “sustainable vehicles and mobility solutions” the brand is not only sexy, it’s innovative.
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Haute Auto
November 1, 2011Haute Auto: The Cosmic Motors Detonator
