Following the resounding success of the first edition in 2010, the Franck Muller Group’s second World Presentation of Haute Horlogerie & Jewellery event, which took place at Monaco’s Grimaldi Forum from 29 September to 2 October 2011, surpassed its predecessor and ended on a note of optimism tinged with excellence.
The second WPHH & Jewellery event, which came to a close on Sunday, 2 October 2011, was greeted with great enthusiasm by professionals from the sector and the international press. The Franck Muller Group’s nine brands – Franck Muller, Franck Muller Jewellery, Pierre Kunz, ECW, Rodolphe, Barthelay, Backes & Strauss, Martin Braun, Pierre Michel Golay and Smalto Timepieces – and its four partners – Cvstos, Carlo Illario, Joaillier Privé and Valmont – demonstrated the various aspects of the watchmaker’s and jeweller’s art through their exceptional creations and services.
Over the course of the three-day event, the 1,200 lucky visitors were able to feast their eyes on the new models presented by the 14 exhibiting brands, including Franck Muller, which unveiled its self-winding Lady Tourbillon, its Infinity Ronde timepiece and its magnificent collection of watches set with baguette-cut diamonds. All of these models were thoughtfully designed with jewellery and watchmaking enthusiasts in mind.
A few privileged guests were also able to enjoy a wonderful feeling of well-being provided by a relaxing massage, courtesy of the Swiss cosmetics specialist Valmont. A temporary spa was set up especially for this purpose at the Rodolphe stand, with whom the brand has been in partnership since February 2011.
As announced previously, the brand new iPhone application was officially unveiled during the press conference. In addition to classic tools that enable users to discover the collection and locate the various points of sale, the application also features interfaces that allow enthusiasts to immerse themselves in the fascinating world of the Crazy Hours, Secret Hours and Vegas timepieces. Just for fun, it also provides a Franck Muller virtual handset for dialling telephone numbers. The application will soon be available for free download from the Apple Store.
Legendary timepieces, legendary concerts and legendary evenings: the Franck Muller Group likes to celebrate its exhibitions in luxurious style for the pleasure of its guests. The brand called upon some real show-business stars for this edition in Monaco. First, the 500 hand-picked guests were welcomed to the Gala evening by the beautiful music of talented pianist Katie Mahan, who had travelled all the way from Colorado, and the magnificent tenor Claudio Versace. To leave a lasting impression on the prestigious guests, the roof and doors of the “Salle des Etoiles” at the Monte-Carlo Sporting Club were opened to make way for a glorious fireworks display against the backdrop of the legendary “Le Rocher”, a truly breathtaking sight! The evening was brought to an explosive close by the “Goldsingers” group, who sang today’s greatest hits and had the audience dancing until two o’clock in the morning. It was a truly magical, unforgettable evening and a worthy successor to the long list of renowned Franck Muller Gala evenings.
Source: Franck Muller Group