Swarovski Boutique To Re-Open With New Design Concept

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The Swarovski boutique at The Shops at Columbus Circle in New York City is scheduled to re-open the first week of November will an all new retial design concept.

The 793 square-foot space will become the Swarovski’s “Crystal Forest” designed in collaboration with Tokujin Yoshioka, the 2007 Design Miami, Designer of the Year award winner. Key elements of the new design include a stainless steel prism exterior  a beehive-shaped Chrysalis chandelier, crystal strand panels near the entrance, floating window boxes and  textured walls featuring reflective white prisms  to create the illusion of an organic crystal forest

The Crystal Forest design concept made its global debut in Tokyo in March 2008 and in November 2009, opened the in the United States on the Magnificent Mile of Chicago. Two of the six other Swarovski boutiques in Manhattan- Times Square and Penn Plaza- already feature the Crystal Forest design concept.

The new Crystal Forest boutique at The Shops at Columbus Circle will carry Swarovski’s full range of fashion jewelry and watches, as well as home accessories and décor objects.

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