The month of October, Breast Cancer Awareness Month, calls for pink and what better way to spread the word than by taking part in the Race for the Cure or by buying pink workout equipment? The OC Concept Store has joined with KiS – KEEP IN SHAPE on a new exclusive line of pink exercise equipment from pink-leathered dumbbells to gym mats to resistance bands. A private auction of a limited edition Richard Mille – OC Concept watch will be held to benefit breast cancer research and spread awareness as well as the sales of Pink jewelry. 10% of profits will be donated to The Breast Cancer Research Foundation. Check out this invite for the silent auction and shopping event to help spread awareness and help women everywhere fight for the cause.