On October 14th, the Andrew Charles fashion collection was launched at Macys on 34th St, and included a surprise appearance by featuring rock and style icon Steven Tyler. Joined by daughters Chelsea Tyler and Mia Tyler, ‘s his window stunt was followed by a meet and greet with fans. Also in attendance, Andy Hilfiger, creative director and president of marketing for Andrew Charles, a new fashion line for men and women.
The evening, the stylish crowd moved downtown for an invite-only event celebrating the line and the opening of RIFF, a temporary rock n’ roll shopping experience which just happens to be the former CBGB’s Gallery spot. Guests, including Tommy Hilfiger, Dee Snyder, designer Kevin Christiana, Tia Carrere, Prodigy of Mobb Deep and other rock’n’rollers were on hand to celebrate the opening, which included a performance by Hired Killers, Inc and an impromptu set by the Aerosmith frontman.