Iconic fashion house, Courreges is set to follow in the footsteps of such elite designers as Paul Smith, Jean Paul Gaultier and Christian Lacroix, to create a limited edition bottle design for Evian. The design will feature Courreges’ elegant white and pink, emblamatic flower on the backdrop of the Evian glass bottle silhouette. Created with organic ink and made from 100 per cent recyclable packaging, this design represents both Evian and Courreges’ penchant for youth and reinvention.
“Evian and Courreges both share the idea that youth is a matter of attitude rather than age,” said Jerome Goure, VP Marketing, Danone Waters of America. “The idea here was to bring Courreges’ timeless taste for fresh concepts to conceive a water bottle design that radiates a joy and a freedom from convention.”
The limited edition bottle will be available in select. restaurants and retailers beginning in November.
Source: Market Watch