On Wednesday, August 24, two bay area classics left their mark on San Francisco, as the Levi’s® brand partnered with food activist, Alice Waters, to create a very special “School Lunch” commemorating Chez Panisse’s 40th Anniversary.
The event featured locally sourced lunch boxes with organic food; the launch of a limited-edition t-shirt collection designed by Alice Waters and a host of creative icons including: David Byrne, Sofia Coppola, Dave Eggers and Maira Kalman; and a book signing for Alice Waters’ new book, “40 Years of Chez Panisse, The Power of Gathering.”
The well-attended event included Alice Waters, Robert Hanson, Levi’s® brand global president, Sabrina Buell, Christine and Phil Bronstein, Jennifer Raiser, Lori Puccinelli Stern, Liam Mayclem, and many other acclaimed luminaries.
“Both Bay-Area icons, Levi’s® and Chez Panisse are recognized widely for their consistent, authentic values and an enduring commitment to sustainability,” said Robert Hanson, global president of the Levi’s® brand. “The Levi’s brand first collaborated with Alice Waters and the Edible Schoolyard at the Levi’s Print Workshop, where they created beautiful letterpress and silkscreen posters, hosted student workshops, and invited Bay-area leaders for a 4-course organic dinner. We are proud to continue this partnership and help promote a healthy, sustainable future where food is organic, grown locally and available to all.”
Proceeds from the sale of the 100 percent organic cotton T-shirts supported the Edible Schoolyard Project, a national organization that integrates garden and kitchen education into grade-school curriculum. The Edible Schoolyard Project’s mission is to transform the health and values of every child in the public school system by building and sharing a national food curriculum.