Ted Baker Unveils New Store in Deira City Center

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Ted Baker now has a new store in Dubai located at the Deira City Centre shopping mall.  Echoing the attention to detail found in Ted’s exquisite tailoring, the  store showcases Ted Baker’s menswear, womenswear, and accessory collections in 1,900 square feet of trademark Ted style.

With Dubai famed for its history of pearl fisheries and more recently for its jewellery trade, the store takes inspiration from the precious pearls once found at the depths of the Arabia sea as well as the elegant diamonds from the city’s modern jewellery boutiques. The exquisite diamond detailing subtly guides the shopper around the store with the space separated by translucent grids and timber walnut flooring laid in a diamond pattern.  Silk and brass clad diamond shapes and walnut burl paneling with inset pearl detailing adorn the two main feature walls.

Pearl chandelier tallboys, diamond shaped framework tables with glass tops and beveled mirrored shelving provide the perfect backdrop to showcase Ted’s accessory collections. A glass globe light made from pearls and draped with bracelet-style chains, features London-inspired charms as well as provides a dazzling focal point.  Textured sparkling wallpapers, pearlised paint finishes and mirrored surfaces add further lustre.

The fitting rooms provide the final regal touch with bespoke wallpaper featuring portraits of Kings and Queens mirrored doors and plush purple carpeting. Steeped in heritage, texture and colour, Ted’s AW11 collections draw upon the countryside’s autumnal shades to create a dramatic palette which is also wild at heart.

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