This Thursday for New York’s Fashion’s Night Out, this gallery-style boutique celebrating one of a kind rarities and the art of luxury will transform its bi-level Madison Avenue shop into destination Switzerland. But at the store’s “kiss to the Swiss” party, no passports will be necessary. OC Concept Store will allow patrons to experience the finest in Swiss culture, complete with ski simulators, a chocolate bar, yodeling competitions, and French and German lessons, all while toasting to founder, entrepreneur,and CEO Orianne Collin’s Swiss roots. While a special celebrity DJ Becka Diamond spins for the evening, take a photo against the custom designed Swiss backdrop and enter to win the grand prize of a first class trip to Switzerland, courtesy of Swiss Tourism and SWISS airlines.
OC Concept Store
655 Madison Ave.