Haute 100 Update: Inside Tory Burch’s Fabulous New Madison Ave Flagship [PHOTOS]

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Tory Burch’s highly anticipated Madison Avenue flagship store opened its doors as scheduled last Thursday, September 8, on Fashion’s Night Out. The dazzling new shop embraces a homey feel, evocative of a 19th Century townhouse, making the shopping experience one of added luxury.

Located at 797 Madison Avenue, the new spot is brand-new and the largest Tory Burch flagship. A modest entrance opens into rooms upon rooms of fabulous Tory Burch goodies – a first room chock full of accessories, a staircase and elevator, then the rest of the boutique, which stands at an impressive five stories.

While the main floor houses luxe bags and coveted shoes brilliantly displayed in back-lit shadowboxes and jewelry cases, the rest of the boutique feels more like you’re raiding the enormous closet of your dreams – stacks of jeans, lines of stylish loafers, and rows of luxurious sweaters.

The second floor is decked out in gleaming orange lacquered walls, boundless natural light, and a large seating area. The third floor houses an additional seating area and playful purple-and-cream print on the walls. A VIP section sits on the fourth floor with access from the elevator and has a lounge feel to it to accommodate for private parties and shopping.

Each floor adheres to its own color scheme and the flagship as a whole was designed to feel more like a home than an impersonal, stuffy Manhattan store. It was designed by renowned architect Daniel Romualdez and has incorporated elements of Burch’s own home in its concept, making for a very personal shopping experience as you glimpse what Burch’s actual home must feel like.

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