A Canti spokesperson confirmed that the drink is designed to appeal to the department store’s Arab and Middle Eastern customers. The Canti Juice is £15 more expensive than the priciest alcoholic drink on the menu, Prosecco DOC Spumante extra dry at £35.
Richard McKeown, a Canti spokesman, said, “there are a lot of very rich visitors to this store who do not drink alcohol for religious or culture reasons, such as Arabs and others from the Middle East, and it would be foolish not to provide them with a non-alcoholic offering. They like to impress their friends and family nevertheless, and this sparkling non-alcoholic beverage gives them the opportunity to enjoy the Prosecco bar experience for themselves.”
The Canti Prosecco Bar is located on the second floor of Harrods and also features a food menu that was designed by Massimo Camia, a Michelin-starred chef.
In addition to the Canti Juice, the bar offers a wide range of sparkling and still wines, including an Estate Wines selection that is exclusive to Harrods.
Source: The Drink Business