Gucci celebrates its 90th anniversary by opening Gucci Museo inside Florence, Italy’s Palazzo della Mercanzia at the Piazza Signoria this Wednesdsay.
The three-story 18,500 square foot exhibition space features a permanent archive exhibition alongside contemporary art installations sponsored by the Pinault Foundation. Gucci Creative Director Frida Giannini wanted to honor the legacy of the iconic fashion house:
“As Gucci turns 90 this year, I felt it was the right moment to inaugurate our own space, where hidden treasures would be open to public viewing for the first time. In this way the Gucci Museo will both conserve and celebrate the most significant moments in the history of the house, providing an official account of its origins, evolution and cultural influence.”
Each floor features its own theme in the world of Gucci, including travel, handbags, evening and red carpet gowns, and logomanina- an exhibit dedicated to Gucci’s signature double G monogram. The Gucci Museum will also feature a ‘lifestyle and sport’ section showcasing iconic Gucci pieces from past sportswear collections.