First Look: EMM Group to Unveil Lexington Brass at The Hyatt 48Lex

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This September, the latest culinary incarnation from EMM Group, the hospitality fixture behind Abe & Arthur’s Restaurant, will open doors to Lexington Brass. The 100-seat American bistro will be located on the ground level of the new luxury Hersha Group Hotel, the Hyatt 48Lex, on the corner of 48th Street and Lexington in Midtown Manhattan.  As the second restaurant venture from EMM Group founders Eugene Remm, Mark Birnbaum and Michael Hirtenstein, Lexington Brass will feature classic American bistro fare conceptualized and executed by Abe & Arthur’s Executive Chef Franklin Becker.  Also coming aboard from EMM Group’s flagship eatery will be pastry chef Gustavo Tzoc, whose whimsical confections helped establish Abe & Arthur’s as an undisputed dessert destination in New York City within its first year.

At Lexington Brass, patrons will be treated to sophisticated yet familiar favorites from a menu of fresh, locally sourced, sustainable dishes. Highlights from the breakfast menu include jam-filled pancakes with berries & lemon cream and a Spanish scramble with chorizo, rock shrimp and hash.  For lunch, midtown moguls can indulge in a sirloin steak sandwich with truffle fries, or opt for lighter fare with grilled shrimp & couscous or yellowfin tuna ciabatta with avocado & tomato jam.  For dinner, patrons can enjoy a range of options from buttermilk fried chicken and biscuits to sweet corn ravioli with chanterelles to spicy fluke ceviche with watermelon. Lexington Brass also will offer a thoughtful beverage program, which includes kombucha tea, three local wines and four local beers on tap, including one signature lager which was crafted and brewed in EMM Group’s name.

“Lexington Brass marks the meeting point between comfort and sophistication”, says EMM Group co-founder Eugene Remm.  “The hotel’s standards of excellence and innovative service model are precisely in line with EMM Group’s model of hospitality, making it clear that this partnership will result in something truly special for Midtown Manhattan.”

Situated on the corner of a restless midtown intersection, Lexington Brass is perfectly positioned to breathe new life into the traditional New York power lunch.  Swapping out the old school model of formal white tablecloths for a bustling, bistro-like experience better suited for the new wave of modern Manhattan diners, Lexington Brass emotes an air of casual refinement and effortless sophistication.  Guests enter through an oversized brass door into a copper-toned interior, accented by tufted caramel banquettes and metallic glazed brick columns. A central, gold veined marble bar serves as the atrium of the space and features perimeter seating for the perfect after work perch.  Designed to evoke warmth and familiarity within a corporate setting, the restaurant’s floor-to-ceiling windows allow guests to sense the energy of the street while still feeling shielded from the chaos while strategically positioned mirrors reflect across the room, giving guests plenty beyond the menu to satisfy their senses.

With attentive service, unrivaled ambience and sophisticated but soul-satisfying fare, Lexington Brass will foster a sense of familiarity among patrons while working to satisfy New Yorkers’ insatiable appetite for excellence. As warm and hospitable as the hotel within which it resides, this airy American bistro ensures that locals and visitors alike will find solace and satisfaction within its walls.

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