In celebration of Fashion’s Night Out last Thursday, Madison Avenue shoppers were invited are invited to join in on a “Fashion Hunt” and tweet pictures to and from the many exciting events that are taking place within participating stores. Along Madison Avenue, special Spy Guides handed out clues for tweeting to help contestants win the fashion hunt.
The winning tweeters received instructions to the secret location, an after-party at The Surrey Hotel where they celebrated their success with a champagne toast and prizes.
Participating Madison Avenue stores: Bally, BCBGMAXAZRIA, Betsey Johnson, David Yurman, Dolce and Gabbana, Georg Jensen, Juicy Couture, La Perla, Milly, Swarovski, etc.
Madison Avenue Spy “Fashion Hunt” is sponsored by the Madison Avenue Business Improvement District (BID). www.madisonavenuespy.com