London has overtaken New York as the world’s fashion capital for 2011, according to a survey by the Texas-based trend analyzer, Global Language Monitor.
Based on a system that tracks the frequency of words and phrases in print, electronic and social media, London has officially claimed the top spot – a spot which New York has proudly claimed for several years previous. The sudden fashion switch, likely the result of a surge in media interest fueled by the tragic suicide of British designer Alexander McQueen, and the Duchess of Cambridge’s glamorous nuptials, which have turned her into a global fashion icon.
“We are seeing what the impact of two genuine media stars can have upon a global ranking. Our numbers show that it was their presence that tipped the victory to London over New York,” says Bekka Payack, of Global Language Monitor.
Following London and New York, Paris came in at number three in the fashion capital list, followed by Milan and Los Angeles, while Berlin and Singapore broke into the top 10 for the first time since the survey began eight years ago.
Source: Telegraph UK