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Haute Event: Levis partners with Chez Panisse to Celebrate 40th Anniversary

Date: Wednesday, August 24

Place: Maiden Lane (between Grant Avenue and Stockton St.), San Francisco

Time:  12:30-2:00pm

Cost:  $5.00 donation

The legendary Levi’s® brand has partnered with food activist Alice Waters and friends to celebrate the 40th anniversary of Chez Panisse’s “Delicious Revolution.”  The public School Lunch will take place this Wednesday, Aug 24, on Maiden Lane, where Alice Waters will be on hand to sign her new book, “40 Years of Chez Panisse, The Power of Gathering”.  The event will also feature organic and locally sourced boxed-lunches, as well as the launch of a limited-edition t-shirt collection designed by Alice Waters and a host of creative friends, including: David Byrne, Sofia Coppola, Dave Eggers and Maira Kalman.

Robert Hanson, global president of the Levi’s® brand, describes the partnership.  “Both Bay-Area icons, Levi’s® and Chez Panisse are recognized widely for their consistent, authentic values and an enduring commitment to sustainability.  The Levi’s brand first collaborated with Alice Waters and the Edible Schoolyard at the Levi’s Print Workshop, where they created beautiful letterpress and silkscreen posters, hosted student workshops, and invited Bay-area leaders for a 4-course organic dinner. We are proud to continue this partnership and help promote a healthy, sustainable future where food is organic, grown locally and available to all.”

Proceeds from the sale of the 100% organic cotton T-shirts support the Edible Schoolyard Project, a national organization that integrates garden and kitchen education into grade-school curriculum. Starting August 24, the shirts will be available in select Levi’s® stores around the country and online at levi.com.

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New York February / March 2014
New York February / March 2014