Creating a fashion-forward image was the objective for German bred Esprit’s latest ad campaign featuring supermodels Gisele Bundchen and Erin Wasson in an attempt to revamp and rejuvenate brand image to appeal to a high-end clientele.
In celebration of the supermodels partnership, for Fashion’s Night Out in Soho Esprit will debut a branded street truck outside its Broadway location, plastered with images of Gisele and Erin from their new campaign. Stop by for 40% off bounce back cards while DJ DL will be spinning tunes inside ESPRIT’s Soho store to keep the night’s celebration going.
ESPRIT
6:00pm-11:00pm
583 Broadway (between Houston & Prince Streets)
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August 31, 2011Like Haute Living Miami?
