On Friday, August 26th, 2011 Belvedere hosted a star studded soiree in honor of the launch of it’s newest product Belvedere Red. The Box is one of New York’s hottest nightclubs and it was time for L.A to experience the excentric club. Usher is the official spokes person for the product. Belvedere will reveal his new ad campaign later this fall. Belvedere is the latest company to join forces with the Product Red campaign, other companies who have collaborated with the brand before include; Gap, Apple , Starbucks, Missoni, among others.
Noteable guests included: Kellan Lutz, Chelsea Handler, Audrina Patridge, Alessandra Ambrosio, John Hamm, John Slattery, Shia Labouf, Marilyn Manson, Georgia Ganjeh, Derek Hough and Andre Balazs, Cheryl Burke, enjoyed an exclusive evening of cutting edge entertainment from Proprietor and Artistic Director Simon Hammerstein to celebrate the partnership between Belvedere Vodka and (RED)™ and the sales launch of (BELVEDERE)RED Special Edition bottle to raise proceeds for the Global Fund, the world’s leading financier of programs to Fight AIDS, Tuberculosis and Malaria™ in Africa.
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