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Pharrell Williams Introduces Qream at LIV

Last night, Pharell Williams hosted a launch party for his new liqueur QREAM WITH A QTM at LIV at Fountainebleau, complete with silky sweet cocktails and bite size desserts.

Qream is Williams’ collaboration with liquor heavyweight Diageo. The silky cream liqueur caters to women, from the rich flavor of the drink to the elegant bottle it comes in.

Everything about the party, from the celebrative atmosphere and fashionable guests to the stylish pastel décor spoke Qream. Partygoers enjoyed Qream cocktails and mini desserts while DJs Q-Tip and Jus Ske provided an upbeat soundtrack. Notable guests include Fat Joe and Trina.

Pharrell and Trina

“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves ‘deliciously,’” said Williams.  Qream comes in Strawberry Crème and Peach Crème and has a 12.5% ABV.

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New York February / March 2014
New York February / March 2014