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LeBron James Talks About Affiliation With Audemars Piguet

In this issue of Haute Living we interviewed LeBron James and he talked about his move to Miami, his family, and his collaboration with luxury watch brand Audemars Piguet.

“I was introduced to Audemars Piguet by [Jay-Z;] he’s like my big brother,” LeBron said. “When I [saw] him wearing the watches I always thought they were cool. I was always asking what watch he was wearing.” The brand then approached LeBron about becoming the new global brand ambassador.

To LeBron, the kid from Ohio with an uncanny talent for hoops, nice watches were a status symbol, a sign that you’d made it.

To read more of this story, click here.

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New York February / March 2014
New York February / March 2014