Mayor of New York and Haute 100 New York member Michael Bloomberg is deeply invested in improving the quality of life in urban areas by personally committing to a $50 million donation from Bloomberg Philanthropies to help support the Sierra Club’s Beyond Coal campaign. Announced today, his generous donation will help the green initiative fortify several aspects of the outreach, including a larger staff and expansion of their campaigning state base.
Notes have indicated that the $50 million boost will be spread out over several years and will go towards supporting their existing efforts, as well as expansion. The Beyond Coal campaign has been largely involved in halting production of over 150 proposed power plants and, beginning July 12, the Sierra Club took over all of a Washington, D.C. station’s ad space. The messages inform on the health risks caused by pollution from coal-fired power plants after a March report by the American Lung Association stated that approximately 13,000 people a year are killed by particle pollution from power plants.
The donation by Mayor Bloomberg has caused a swell in humanitarian efforts to support the cause as well. His extremely charitable donation will provide financial backing to the campaign and was described as “game-changing” by Michael Brune, executive director of the Sierra Club.
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