The House of Versace recently announced their newest fashion venture—children’s wear. The label will be launching a new line under the Young Versace brand that will be directed towards children from infancy to age twelve who are looking for a playful, rock’n’roll vibe.
The line will feature the same iconic symbols that Versace is well-known for, such as the Greek frieze and the Medusa. However, these symbols will be reinterpreted for the line using fun prints with natural fabrics to make the line more amusing and child-friendly.
“This is a high-end, glamorous, and colorful collection in line with the brand’s essence, with a touch of rock’n’roll,” said Gian Giacomo Ferraris, chief executive office of Versace.
Versace has ventured into childen’s wear before under Versace Young, but the line was discontinued in 2004. The brand will give it another go-around by debuting the new collection in Spring 2012 during the international children’s wear exhibition, Pitti Immagine Bimbo, in Florence