Louis Vuitton Partners with British Museums to Launch REcreative

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Fashion icon Louis Vuitton along with five of London’s leading museums, including the South London Gallery, the Hayward Gallery, the Royal Academy of Arts, Tate Britain, and the Whitechapel Gallery are joining creative forces to launch REcreative.

REcreative is a brand new website for and by young people that allows up-and-coming artists to get involved in contemporary art and showcase their talent to the public.

It also lets more established artists pick and choose their favorite work. Michael Craig-Martin, Mark Titchner, Michael Landy and Sam Taylor-Wood are just some of the many artists supporting the of REcreative. They will be making exclusive T-shirts that will be given away to the first users of the website.

The project, which began development in May of last year, gives people unique access to museum directors, artists, and collectors.

Yves Carcelle, chairman and chief executive of Louis Vuitton, said: “We are delighted with the peer-led approach the website is taking and can not wait to see the innovative projects the young people will be creating.”

REcreative kicks off today, June 9, in Covent Garden Piazza in London, England as a part of the Louis Vuitton Young Arts Project.

[Source: Pursuitist]

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