Haute Event: I “Heart” Ronson

At last night’s I “Heart” Ronson bowling event, guests including Ashlee Simpson, Nicole Richie, Paris and Nicky Hilton, Danny Masterson and Zac Efron as well as DJ Sam Ronson behind the turntables, came out to support designer Charlotte Ronson as she debuted her Summer Sportswear Collection at The Spare Room at Hollywood’s Roosevelt Hotel. (Yes, it has its own bowling alley.)

Not only were the guests feted with SVEDKA Clementine specialty cocktails as they took turns bowling, they also shopped “Charlotte’s Closet” throughout the evening. Drinks, bowling and shopping, all in the same night. How very L.A.