Haute Event: John Bartlett Launches New Line With Bon-Ton

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On April 27, Bon-Ton, Inc and designer John Bartlett debuted their new fashion-forward menswear collection at the Ace Hotel. Guests sipped champagne while mingling the room. Models were on display front and center to showcase the collection. Cast members from the Real Housewives of New York were in attendance to support John including Alex McCord & Simon van Kempen, as well as Ramona & Mario Singer.

The John Bartlett Consensus and John Bartlett Statements brands will offer men’s sportswear and furnishings, respectively, for both career and casual lifestyles. The collections will be available in all Bon-Ton stores bowing August 2011 and exude themes that have personally influenced Bartlett – university prep, rugged military and refined lumberjack.

“The main thing to keep in mind with both collections is that these pieces are designed for guys. The fit is trim, yet relaxed, with engaging details that aren’t over-decorated,” notes Bartlett. “I paid very close attention to the hand and feel of the fabrics, the washes, and the best in noble fibers to create the highest price to quality ratio possible.”

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