Last night marked the opening of the highly-anticipated L.A. night spot, The Beverly, in West Hollywood. This is the second collaboration between hospitality wizards Guy Starkman, Darren Dzienciol, Brent Bolthouse, amd Jenifer Rosero, who opened their first Sunset Strip hotspot, Trousdale, in 2010. Trousdale still remains one of the most popular lounges in Los Angeles and regularly hosts some of Hollywood’s hottest stars including Paris and Nicky Hilton, Kim Kardashian, Ryan Phillippe, Jessica Szohr, Ashley Greene, Kellan Lutz.
The Beverly is housed at the former landmark, Guys, a 4,500-square-foot indoor and outdoor space that boasts an all-new interior design inspired by the Industrial Revolution. The design was conceptualized in partnership with architect John Sofio, who also collaborated with the owners on Trousdale. Described by Dzienciol, “The Beverly has an East Coast vibe.”
The Beverly’s design includes a fireplace veneered in 14-gauge Pennsylvanian steel, which is the focal point of the lounge’s plush and cozy outdoor patio built around two Willow Trees. Other extraordinary elements include salvaged windows from the New York City Armory (circa 1870) and antique-inspired Edison light bulbs that drape from the ceiling. Sabertooth skulls flank the back of the bar and the light fixture that hangs over it was uniquely crafted to incorporate Ohio Piping. Salvaged wood wraps The Beverly’s walls and ceilings, distressed brown leathers encase the banquettes, and its dim-Amber Lighting provides a luxurious and intimate atmosphere for L.A’s VIP partygoers.
Dzienciol enlisted stylist-to-the-stars, Jessica Pastor, to create the vintage-inspired, dress-down look for The Beverly’s staff, including Siwy and Levi’s denim shorts with a Victoria’s Secret bra underneath a cropped denim top for the waitresses and Double RRL Henley shirts with suspenders and Levi’s jeans for the bartenders. The Beverly will also feature a unique specialty cocktail list featuring liquid nitrogen concoctions created by Marcel Vigneron from Bravo’s Top Chef and SyFy’s Quantum Kitchen.