Haute Event: Amazon Launches MyHabit.com With A Star-Studded Event

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On May 18, 2011, bold-faced names came out to join MyHabit President, Maria Renz, for a fête including Vanessa Hudgens, Brooklyn Decker, Diane von Furstenberg, Steven Kolb, Christian Siriano, Julie Gilhart, Mary Alice Stephenson, Fern Mallis, Christian Cota, Kate Schelter, Plum Sykes, Lara Meiland-Shaw, Rebecca Minkoff and the 2011 CFDA Fashion Incubators including Prabal Gurung, Waris Ahluwalia, Alice Ritter, Bibhu Mohapatra, Rachel Dooley (Gemma Redux), Dao-Yi Chow & Maxwell Osbourne (Public School), Danna Kobo (Ruby Kobo), Grant Krajecki (Grey Ant) and Tom Scott.

Party-goers enjoyed a live performance by Jenny & Johnny (Jenny Lewis and Jonathan Rice) and jammed out to beats by DJ Alexandra Richards. Guests sipped on delicious Good Habit and Bad Habit cocktails and were gifted with limited-edition t-shirts designed by the CFDA Fashion Incubators.

MYHABIT.com is a private sale site offering discounted rates of hand-picked selections from designer and boutique brands. Founded by Amazon.com, the site sets a new standard in convenience, offering free, instant membership; fast, free shipping and free returns on U.S. orders. The site also offers shoppers a complete fashion experience including 360-video shot on models, lavish photography and editorial segments.

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